Case study

From #8 to #1 on Google, in under 4 weeks

A private clinic in Tel Aviv. Same city, same competitors, same patients searching. What changed were the signals its website sends.

Before

Patients searched. Seven sites came first.

#8

The clinic's average position for its main search, in the year before the new site. Google showed the site 142 times: 3 clicks.

private clinic in Tel Aviv
Searched in Hebrew; shown here in English.
1
2
3
4
5
6
7
8The clinic's website · average #8

Its other searches, before

private family doctor Tel Aviv
#4 · page 1
private doctors
#29 · page 3
family doctor (female)
#17 · page 2
private family doctor price
#13 · page 2
A private clinic in Tel Aviv01 / 04
Traffic from Google

Six weeks later: more of the right visitors

+26.7%

more visits from Google

+11.7%more times shown on Google: 87K, up from 77.9K

What changed

  • We cut the pages that brought calls but no patients, and pushed the pages that bring patients.
  • More of the right visitors, and fewer calls that waste the front desk's time.
  • Real bookings grew even faster.
search.google.com/search-console
Google Search Console: 1,050 → 1,330
Google Search Console · 23 Apr to 5 Jun 2026 vs 6 Jun to 19 Jul 2026
A private clinic in Tel Aviv02 / 04
Today

The same search today: first on Google.

#1 ×2

The first website and the first place on the map, for the clinic's main search. It was #8.

Its other searches, today

private family doctor Tel Aviv
Google #1No map box
private doctors
Google #3Map #1
family doctor (female)
Google #1Map #2
private family doctor price
Google #1No map box
private clinic in Tel Aviv
Searched in Hebrew; shown here in English.
Google's AI answer links to the clinic's website
Places
1
The clinic★ 4.9 (303)
2
Another clinic★ 5.0 (360)
3
A medical center★ 4.5 (823)
Websites
1
Contact us: talk to a doctor nowThe clinic's website
A private clinic in Tel Aviv03 / 04
Bookings

More patients booking, straight from the website

+26.6%

more leads and booked patients, direct from the website, within 4 weeks

Monthly leads from the websitevs. before the new site New site live · 4 Jun 2026 +26.6% 4 Jun11 Jun18 Jun25 Jun2 Jul9 Jul
  1. Online booking on every page
  2. The doctors, front and center
  3. A clear page for each service
The new website, simplified

PageSpeed

Google PageSpeed Insights · desktop · 28 Oct 2026

Performance
Accessibility
Best Practices
SEO
A private clinic in Tel Aviv04 / 04

Results vary and are not guaranteed. Before: Google Search Console, average position of the clinic's Hebrew pages, June 2025 to 3 June 2026 (the new site went live on 4 June). Traffic: Google Search Console clicks and impressions. Today: Google from Tel Aviv, desktop, 28 Oct 2026; positions move from day to day. Bookings: clinic-reported; the chart illustrates it.

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